Now Live! Working with Practis, Medtronic has launched the web portion of their Advanced Energy division’s Market Awareness Partnership Program (MAPP).
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is not enough. Why? Because increasing share of voice is essential to market share growth. For example, if your hospital is the local brand leader, excess
Do you need more content to add to your practice’s website? Contact us to learn more about adding our Healthwise Knowledgebase to your website.
Now that the web is a primary source that patients turn to for information, it is very important that your medical practice show up, and show up correctly, in local search results. Listed below are a few important local SEO items that should be mindful of when it comes to how your website performs in local search.
Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in your practice who needs permission to view form submissions should have their own log-in? This unique log-in is associated with their name and email address. The good news is that the multi-user functionality in Practis Forms was built specifically for clients who have several staff
Hosted payment forms allow medical practices and healthcare organizations to securely accept credit and debit cards through their website. The actual payment page has the look and feel of the merchant’s site, but the entire transaction happens on a hosted, third-party server. This approach shifts the liability away from the merchant, helping to reduce credit card fraud, identity theft and security breaches. However, given the
Fairfax Neonatal Associates, PC, wanted a complete update to their website design, content, and user experience. For their comprehensive digital marketing needs, they partnered with Practis to design a new, custom website at fnapc.com. Not only is their new website responsive across all devices, but it also has many custom features that make it easy for patients find what they’re looking for.
No matter what time of year it is, it’s always important to understand the role cholesterol plays in a person’s heart health. This month’s focus is on cholesterol education and promoting an awareness that high cholesterol is a major risk factor for heart attack and stroke. The Healthwise Knowledgebase is full of resources to help people learn why it’s important to know their cholesterol levels,
Optimize your share of voice to grow market share As a hospital marketing leader, you know how noisy the competitive landscape can be. As the industry shifts toward a consumer-centric healthcare marketplace, it seems every hospital and health system is vying for the same patients—and they all have advertising dollars devoted to buying the largest megaphone. In today’s hyper-connected world, consumers are bombarded by advertising
When it comes time to redesign your medical website, you’ll quickly discover the number of options available to you today. If you’re like the majority of the folks in this situation, you may find that you don’t fully understand the difference between designing a custom website vs using a design template, or theme. As a professional healthcare digital marketing agency that offers both options, we frequently hear this question
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