What’s New at Onspire Health Marketing

Maurine Kierl

Dobies Health Marketing Hires Strategic Marketing Expert

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm now entering its 25th year, is pleased to welcome Maurine Kierl, PMP, as Strategic Marketing Manager. In this role, Kierl will co-develop and manage strategic marketing plans and initiatives for the firm’s clients. “This is a very exciting time in the healthcare industry, and smart, strategic planning is essential for success,”

January 9, 2017

Things to Consider When Developing a Multilingual Healthcare Website

Having a multilingual site can enhance your hospital or medical practice’s digital presence. More importantly, it lets your non-english speaking patients find, obtain and understand needed information regarding their care.  While exceptionally useful, offering content in different languages can add complexity to your hospital or medical group’s website. You may ask yourself how do I get started? Translating content is only the tip of the

January 8, 2017

Practis Forms and Citrix ShareFile Partner to Offer Secure File Upload

Improve practice efficiency in 2017. Allow patients and referring physicians to securely upload medical documents right through your website. In addition to collecting patient data through Practis Forms, our Plus level allows you to also offer secure file upload. What this means is patients and referring physicians can easily, and securely, upload medical records, reports and other documents right through your website. Practis Forms Plus

January 3, 2017
Picture of triumph on a mountaintop to represent making the ascent from brand challenger to brand leader (healthcare marketing)

From Brand Challenger to Brand Leader

Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known as a market leader, a brand leader usually drives the largest profit margins, making this spot highly coveted by competitors. Brand Challengers – Challenger brands

December 20, 2016

Healthwise HealthLinks – Healthy Pregnancy

Many amazing changes happen to a woman’s body as it prepares to bring life into the world. This December, help your patients prepare for these changes by providing the tools they need to have a healthy pregnancy.

December 12, 2016

How Important Are Reviews for My Medical Practice?

Online reviews continue to take a front seat when it comes to patients deciding between multiple practices. With over 80% of patients using online reviews to evaluate physicians, it’s important to understand how you are portrayed overall online, and not just through your primary website.

December 11, 2016

How To Keep Up With Adwords Changes

It seems like every week Google announces a new change or update, and many of the recent ones have been about Adwords. Many people think of Adwords as a one and done form of advertising, but it really is important to keep up with the latest updates to know if and how they affect your campaign.

December 11, 2016

Google Puts Mobile Sites First for Indexing

Google recently announced that they would be splitting up desktop and mobile indexing to give mobile-optimized sites priority in ranking. While the details aren’t too robust at this point, this is something that Google has been hinting at for a few months, and something you’re going to want to be proactive about for the sake of your online presence. 

November 4, 2016