It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory listings. How do you know which option is the right one
As a provider, taking on a new product or service line can be both exciting and daunting at the same time. If you’ve got a great marketing plan, and know that you have patients lined up, you can literally see the success you’re about to have. However, if you don’t have a marketing plan, and really aren’t sure if people will be interested in your
The healthcare industry is undergoing radical and disruptive change, creating unique opportunities for healthcare organizations to “think differently” and establish market positions through innovative new approaches. There has never been a more critical time to lead with a clear and distinctive strategy, and by doing so, dominate in market. Developing a market strategy requires a full evaluation of market opportunities, as well as operational conditions
Educating patients is vital to improving quality and getting buy-in As healthcare providers today, you have the responsibility to not only provide care for your patients, but also educate, engage and inspire them to be proactive with their own care. Through education, patients are made aware about their condition, treatment options and ways to stay healthy. The reality is, with limited resources, the process of
If you’re in the healthcare space, you understand that marketing is becoming more and more of a necessity to help you stand out. You may even fall in one of two categories; those who try and do everything in house, or those who employ a firm to take care of it for them. While both can be successful, it’s important to understand the right choice
So you updated to a responsive site. Now you think you’re all set, right? Nope … it’s just the beginning. Now that you’ve gone responsive (mobile-friendly), do you know how your users are actually using your mobile site? It’s an important thing to know as more and more patients search directly from their mobile device. If those mobile users land on your site and quickly
Is your online reputation putting your practice at risk? Managing your reputation used to be simple. You provided top notch patient care and word spread in your community. You built your reputation with professional, quality care and satisfied patients. Today, with more communication happening online than offline, that’s not enough. Whether you like it or not, you now have two personalities or brands to maintain;
Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we are proud to serve as a thought leader and trusted strategic consult in the ever-changing healthcare environment. Over the years, I have identified attributes that have allowed our firm to succeed and flourish. I have come to realize that these are integral not only to
Rebecca, the smart audiologist who owns the practice, had been struggling to get patient reviews. Sure, she had a steady stream of happy patients but she didn’t feel completely at ease asking patients to provide a review, and she didn’t have the time to make it a big part of her day. Even though she, like you, deserves tons of praise. What did Rebecca do
Consistent and accurate online listings are key to feeding local search results. As a local practice or hospital, proper management of your digital presence at the local level should be a key part of your overall online marketing strategy. Not only do local listings feed search results, they also provide another avenue for potential patients to connect with you. Knowing where to start, why directory
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