What’s New at Onspire Health Marketing

Dennis’s Tech Tip of the Month – HTTPS Everywhere

Most of the web’s traffic routes over a standard open protocol called HTTP. Because HTTP traffic is unencrypted, any information sent over HTTP can be read and modified by anyone. While a secure version  of HTTP (HTTPS) has been around for a while, some websites have been slow to adopt it. Now there is a helpful tool that will keep your information more secure when

Coloplast and Practis Launch Website & Digital Marketing Program

Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s and women’s health topics covering pelvic organ prolapse, male and female urinary incontinence and erectile dysfunction. Physicians who perform these procedures can subscribe to the Coloplast Encounter Health content feed, or develop a mobile-friendly website and online marketing program that includes Coloplast content. Practis has

We CARE We VOTE

Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign

Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award At Dobies Health Marketing, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association. Last week, Healthcare Marketing Report announced the winners of its 34th Annual

Half of Sites Ranking Page One On Google are HTTPS

A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS URLs, with the amount said to increase to 70% by

Brand authenticity comes when you align what you say with what you do.

Consolidation and Integration Require New Brand Strategies for Healthcare Companies

As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like this, it is essential that leaders skillfully align company culture

Social Media & Website Content to Use for Pediatric Practices

Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website or social media sites and create links to the related Healthwise Knowledgebase topics.

What’s Important For Local Ranking in 2017?

With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out above the rest. Every year, digital forums and companies like

Photo of Sam Carlson, Content Development Manager at Dobies Health Marketing

Dobies Health Marketing Welcomes New Content Development Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and its many healthcare clients. “In our search to grow our

Students from Cristo Rey Kansas City learned about healthy food choices through the Dobies Health Marketing Apple a Day program

New Community Give-back Program Inspires Healthy Eating, One Apple at a Time

Dobies Health Marketing launches “Apple a Day” – a program for corporate sponsors to choose a school and provide fresh, organic apples and nutrition education to local children, teens and families April 6, 2017 – KANSAS CITY, Mo. – Dobies Health Marketing and Natural Grocers came together yesterday at Cristo Rey Kansas City to teach nearly 450 local high school students and staff about healthy

How to Make Healthcare Marketing Engaging

With over 74% of people using the internet engaging in social media, it’s more important now than ever before to make sure your practice is keeping up with your internet presence. Often, we hear from certain specialties that feel their demographic doesn’t utilize most features of online marketing, and that they don’t need to invest. However, the assumption that certain healthcare specialties aren’t “fun” to