As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work with leaders across the healthcare spectrum, frequently advising on brand strategy. We often recommend our clients consider corporate social engagement as a key strategy for
Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you don’t look at the small parts of your overall marketing
Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming a victim, too. Just this past month we’ve heard 9 more stories of medical practices getting ripped off for $4,000 or more a month by
What does enhanced security mean for you? We made a recent announcement regarding the addition of our new enhanced security feature within Practis Forms. Although the feature was not mandatory prior to this, it is now becoming a standard. Here’s a recap of the new features for those who may have missed the initial message: Three Security Questions : Users will now be prompted to answer three security questions
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on the internet growing every second, it’s going to get more difficult. However, you can rest assured that we have a few important tips that can
December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s the perfect month to ramp up sales below. Here’s a simple secret I learned from my 4-year-old granddaughter. If I want her to put on
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have good reason to celebrate a successful launch, it is important
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services). “Tara and Anne bring the right experience, skills and talents to deliver the seamless service and powerful results our clients expect and deserve,” said Thom Ludtke, Vice President of Client
Marking “where it hurts” using your forms. Did you know that on your patient intake forms, you can now have patients indicate where something hurts? With Practis Forms, we can now include a graphic that will allow patients to mark the area in which they are experiencing pain. Some common examples include, but are not limited to: Dentistry: A sore or damaged tooth. Chiropractic: A painful
Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very formal information. At other times, you’ll want to be more conversational and evoke a sense of comfort. The stigma is that those two ideas are so vastly different that it’s nearly impossible to make them work in tandem with one another. However, it’s completely possible
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