5 Steps to Building a Healthcare Marketing Plan You Can Be Proud Of Make This Your Most Growth-Focused Year Yet As a practice owner, a well-structured healthcare marketing plan is one of your greatest assets. But marketing doesn’t have to be your forte, or even in your wheelhouse! The experts at Practis can create a personalized healthcare marketing plan based on your unique growth goals,
KANSAS CITY, Mo. — Dobies Health Marketing recently welcomed Emily Amos to the team. As a Director of Marketing and Client Services, Emily is a senior strategist who ensures excellence in account management, as well as the development and implementation of data-driven marketing, branding and advertising strategies. Keeping her finger on the pulse of each client’s business goals, she works collaboratively with internal and external teams
Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible. As of October 2023, 4.95 billion people use social media. The question is: How are you leveraging social media’s limitless potential to engage more people, educate your community,
Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it helps practice owners maintain their competitive edge, increase ROI, and boost patient acquisition. Say you’re a practice owner doing a great job of retaining existing
KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC Health Communicators (KCHC) Board. In this industry leadership role, she aims to help further the KCHC mission of sharing best practices and supporting professional development for communicators in healthcare. As a long-time KCHC member – and now, a member of the board – Lindsey brings
Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In this comprehensive guide, we will discuss some innovative healthcare marketing strategies and ideas to help healthcare providers succeed in engaging patients, standing out from the
Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content in internet marketing strategies, and his forecast was spot-on. 30 years later, Gates’ statement hasn’t lost its relevance. With the right content marketing strategy, you
As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health plans, local business leaders and legislators – understand the devastating impact that ripples across the areas affected. While it didn’t ultimately receive an Oscar nomination, we are thrilled to know one documentary short film in particular almost made it as a finalist for this year’s
Practis Acquires HearWorks In a move set to revolutionize healthcare marketing, Practis proudly announced its acquisition of HearWorks. This move will allow hearing health clinics that we represent under the MedPB brand name to offer better insight into running their practices more efficiently and increasing revenue. This strategic move solidifies Practis’ position as a comprehensive healthcare marketing platform, poised to drive sustainable growth for medical
How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness to encouraging community engagement to expressing the vision and mission of a practice, medical marketing is a powerful tool when properly harnessed. Most importantly, medical marketing is always about connection. When your messaging is on-point and your strategies are savvy, you can connect to the
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