If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the long-term, which the other (PPC) is looked at as a
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill that does nothing but spike your blood sugar… Yup, it’s big scam in online marketing. Most SEO firms focus on doing a few outdated things
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you need to and avoid any penalties. Recently, Google released three
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as a new, consumer-centric ecosystem, one that offers integrated health-related services
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway, knowing deep down that no one will ever see them. That anecdote seems illogical and highly unlikely for anyone, but it’s something that happens all
Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your forms are going to the right people, but it’s even more important to make sure that they’re not going to the wrong people. If they do, this could be a clear and direct violation of HIPAA and put you in quite a bind. Because your
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process, from decision making to follow up, still stands, there are
Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s the question that dogs every doctor. I think you already know the answer. It’s why you’ve got a website up and running, to get the word out and attract new patients. So why isn’t your waiting room as full as it could be? What more
On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register. This rule requires all healthcare organizations who receive funds from the federal government to comply with WCAG 2.0 AA website accessibility standards by January 18, 2018.
Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend Eric owned an old two-stroke, Swedish-made Saab. It was basically like driving a lawn mower. We didn’t get anywhere fast, but that under-powered car could
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