Remember, you’re building a website to attract patients, not the space shuttle. In no other area of online marketing is it easier to lose sight of your goals than it is with medical website design. Before you know it, and if you’re not careful, your website can turn into an art project rather than a marketing tool. The reason is that it’s easy to get
Quality certifications are considered a mark of excellence in many industries, especially in healthcare. Becoming certified confirms your commitment to quality and the positive impact it will have on your organization. Since your website is a virtual extension of your organization, it should be held to the same standard. There are several key measures that relate to quality, usability and security to determine if your
April 4, 2018 – Dobies Health Marketing and Natural Grocers returned to Cristo Rey Kansas City today to educate high school students on healthy food choices. The Apple a Day program, which launched last year, pairs corporate sponsors with schools to provide apples and nutrition education to local children, teens and families. The event kicked off Cristo Rey’s Health Day, when students can participate in
This April, help your patients stay active and fit by linking to this information on your site. Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You
This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related services across the full continuum of consumer needs. Today’s consumers
At Practis we are frequently asked, “Does my contact or appointment request form need to be secure?”. Most standard contact or appointment request web forms use form mail scripts to collect and email responses over an open unsecure Internet connection. As a medical provider who needs to comply with HIPAA security regulations, this presents a problem.
The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a clear, user friendly explanation of individuals rights with respect to their personal health information and the privacy practices of health plans and health care providers.
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next few years. Today’s society has become infatuated with the theory of automation and fast results, and if your practice isn’t working towards being part of
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep pace with this demand, traditional and non-traditional entities are joining
Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms online before they get to your office. However, if they’re not used to this process, or they’re not the most technically savvy, it’s going to take a bit for them to warm up to the idea. By using a tablet or some other device in
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