All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born from your organization’s actions and communications. It stands to reason,
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers this advice: “For companies to ensure continued evolution, they must
Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still reigns. Having overseen a busy call center in a large academic medical center for many years, I know those over-the-phone touch points are among the biggest moments of opportunity to build lifetime customers. In fact, a call between a patient or consumer and a member
There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to see Google take strides towards making searching the internet more user friendly. Is your website’s pulse healthy, or is it on the verge of a
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
Practis has launched a new website for DENT Neurologic Institute. With three locations in Western New York, the DENT Neurologic Institute is among the largest, most comprehensive neurology practices in the United States. With a focus on providing superior clinical care, advanced diagnostic services, clinical research, and education, they turned to Practis to design a website that enhances their user’s experience. DENT Institute needed to update
The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or lack thereof, in healthcare. In fact, some are even debating whether or not they should stop using social media for their practices to avoid any risk. While we take security very seriously, we want to remind you that social media is very, very important to
Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure, you may be disgusted with their lack of privacy controls. And you may be annoyed they allowed wholesale scrapping of the data from their site by almost anyone. All that being said and done, the reality is most people would rather give away access to
At Practis we are constantly creating quality websites for the healthcare industry. Although we love each and every site, we wanted to share some of our most recent work with you!
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. How do you get to the top of the Google results? You’ll need a variety of strategies to help boost your content, especially in the medical field. PPC advertising is one such strategy. PPC ads
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