What’s New at Onspire Health Marketing

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Measuring the Right Insights in Today’s #BigData World: What Counts vs. What Can Be Counted

Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising, this adage certainly holds true: not everything that counts can be counted (such as word-of-mouth marketing), and not everything that can be counted counts. As marketing professionals look for measurable results to validate efforts and identify opportunities for improvement, it is important to understand that

July 17, 2018

How to Improve Your Patient Form Process

Does this sound like your office? Your patient shows for their appointment on time. They check in and you hand them forms to fill out. Your nurse, and doctor, wait while your patient completes their forms. This patient intake process, and its associated inefficiency, are symptomatic of an analog process stuck in a digital world. Isn’t time to change, and improve, that outdated workflow?

July 14, 2018
Doctor talking with patient

3 Ways To Fix Your Practice’s Online Reputation Today

Last weekend, I was out with friends and we were looking for a restaurant to try. We walked by one restaurant where the menu looked sumptuous but when we looked in the window, we only saw 3 customers in the place. So we kept walking and ended up in a restaurant that was packed with patrons. Have you ever done the same thing? Made an

July 14, 2018

How Google’s Latest Announcements Impact Your Website | July 2018

Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or your fantastic marketing company) to stay on top of these and either maximize or minimize the impact on your overall online marketing. Here’s a quick rundown of what you should absolutely know from the past few weeks!

July 11, 2018
Man under the hood working on a car.

Your Website’s All Wrong – And You Have the Data to Prove It

I like fantasies as much as the next person, but when I walk into a house I think it should be real. You know, it should actually have walls and such. That’s not what I found when I arrived at a recently renovated AirBnB bungalow. I had spent hours looking through listings to find the perfect place. The lodging looked quaint, and it even had

July 6, 2018
character with long nose

The 4 Lies About the Value of Your Practice…

I’ll admit it, I’ve lied to myself in the past too. It’s a habit I’d like to think I’ve kicked out the door once and for all. I used to tell myself lies like: “I’m not overweight, just big boned.” “I’ll start my diet tomorrow.” “If I file everything, I won’t be able to find it.” “Multitasking is a good idea.” “Ketchup is a vegetable.” Which

July 2, 2018
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Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them

Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes in operations, or (b) new ownership—such as a merger or series of acquisitions—which frequently results in a house of brands, a collection of different cultures

June 26, 2018

How to Ask Patients for Reviews with Success

At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are that important. If you’ve taken the step of paying attention to your reviews, you’ve at least started the process. The trickiest part is actually figuring out ways to solicit reviews from your patients without coming off aggressive or spammy, but also pushing them to actually

June 21, 2018
Woman in yoga-meditation pose with graphical overlays indicating wellbeing consists of good food, exercise, medicine and heart rate health.

The Consumer Quest for Well-Being

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million

June 19, 2018

The Five Step Guide to Successful Online Marketing

While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all. As we’ve mentioned before, putting your eggs into one basket can ultimately cause an issue that could end up costing you more in the long run. Even taking too much time each month to focus on certain things can cause your marketing to veer off

June 12, 2018