Can you believe we’re this far through 2018!? Even though we’re getting to a late point in the year, it’s never too late to focus on your online presence. While it’s certainly great to be reactive to any issues you may be experiencing currently, this is a perfect time to be proactive for the upcoming year. Focus on setting your goals and looking back on
In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message. Any brand that can become synonymous with its unique market position has real potential to become the brand leader, forcing all other brands in the same space to find other ways to differentiate themselves. Brands that cannot communicate a unique value proposition risk languishing in
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager. In this role, Lee works with clients to ensure the on-time, on-budget execution of deliverables, including marketing, branding and advertising initiatives that align with the firm’s strategy-first approach. Lee brings more than a decade of healthcare marketing and communications experience to
Just like any other business, healthcare providers are faced with the challenge of bringing in new patients in order to support their practice. These patients are able to choose from a wide variety of physicians and specialists, which is why it is so important for you to stand out from the crowd and grab their attention.
Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most websites are built with the best intentions but when it comes to getting your phone to ring with patients ready to buy, well they don’t deliver. What’s the difference between a website that works to grow your practice and one that doesn’t? It’s a question
Corporate social responsibility is good for healthcare. There is a growing body of evidence around the benefits of corporate social responsibility (and its more modern, team-inclusive counterpart, corporate social engagement). A strong strategy can help build consumer loyalty, recruit and retain employees, and differentiate the brand in a competitive market. Regardless of the brand benefits, for a corporate social responsibility strategy to be successful, it
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. If you have the Healthwise Knowledgebase, use the copy below on your website homepage or condition-specific pages, and create links to the related Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer
Several years ago, I spent a day at the National WWI Museum and Memorial with 11 other Kansas City-based CEOs from my Vistage group. We were there to explore the science/art of planning and directing large military movements and operations. In short, we studied strategy. Taking the opportunity to interpret the history of World War I and then applying that understanding to the context of
Time flies when you’re having fun! For the past 20 years, our goal has always been the same: to provide practices and physicians with successful online solutions. You’ve helped us reach that point, and we can’t thank you all enough. You’ve got our promise to continue growing for the next 20 years and then some!
Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising, this adage certainly holds true: not everything that counts can be counted (such as word-of-mouth marketing), and not everything that can be counted counts. As marketing professionals look for measurable results to validate efforts and identify opportunities for improvement, it is important to understand that
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