If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to search each and every time. In fact, sometimes the words just don’t make sense (especially in the healthcare space), so you rely on image searches to confirm that your particular word or phrase will even return good results. If you’ve ever been in this predicament,
Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, and we couldn’t agree more. With declining populations compounded by challenges associated with provider shortages, governmental influences and rapidly advancing technologies, rural health systems should recognize and seize the opportunity to reinvent the way they deliver health to their communities. As discussed in
Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In the case of an old car, it’s clear when it’s time to replace it though many of us hang on too long and spend too
As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such as changing demographics, continued provider shortages, governmental influences and rapidly
Build a form that converts with the right fields! People use online forms for the sake of convenience, so if your form is confusing and uses a confusing series fields there’s a change they’ll become frustrated and abandon that form rather quickly. Building a form that will be user friendly to both current and new patients is simple–if you know how the differences between the
KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals. To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card outlining “The Map” to a better decision. The Map suggests
Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works? You may have gotten a few if not a hundred calls from so-called SEO firms which claim to have a magic formula for helping your
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more than it produced in revenue. I’m sure you’ve seen similar
What’s the one hurdle to getting new patients in the door? What’s the one thing that’s keeping you from having as many patients as your practice can handle? In a word, it’s trust. Until a patient experiences the quality of care you provide, they may not trust you. So, how can you overcome this barrier to growing your practice? It’s simple. Get the people who
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