On the first day of Christmas my patient gave to me, a 1-star review on Google. Sounds like a terrible tune for the Holidays, right? We can’t say it enough (but we’ll certainly try); YOUR PRACTICE NEEDS REVIEWS. In fact, we’ll add an adjective in there and say that your practice needs NEW reviews. If you’ve been sitting on reviews that are more than three months
Whether you’re starting a brand new practice, looking to rebrand, or building a new website, you’re going to want to take some time to thoroughly map out the purchase of your domain name. You may be thinking that this should be the easiest part of the whole process, or that you can “just pick one,” but then you’d be ignoring some of the most important
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the creative team as Senior Writer/Project Manager. Holly works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She concepts, writes, edits and manages copy for creative campaigns, public relations and content marketing initiatives across a
With November comes the beginning of the holiday season. One can expect to smell turkey and pumpkin, see twinkling lights all around, and be given the gift of a few Google updates. While some of these updates might make the “i’m thankful for…” list at your dinner table, others might be just as appealing as a lump of coal. Though we know it’s a busy
Did you know that, effective January 1, 2019, hospitals have a new Centers for Medicare & Medicaid Services (CMS) mandate to which they must comply?
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in blog articles, newsletters, social media or any other consumer outreach programs.
What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it, they’re stunned at how much less they get paid. Instead of being set up for a comfortable retirement they end up contemplating getting a part-time
You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking on the front page of the search results. You click on page 2, then page 3, but still cannot find yourself. Then you slowly realize
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two paths do intersect and build on one another, they are
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