Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you? How can that be? How can FREE cost you your practice? Here’s what we see happening to people who are extremely optimistic. They have a solid marketing plan, are regularly investing in their practice to
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, and social media sites.
As we look for creative ways to educate and engage patients, online quizzes and health assessments can play a key role. These fun and personal experiences help a user get to the information they need. The truth of the matter is that quizzes are a great way to instigate actions because they unite meaningful content with an integrated call-to-action (or CTA). A quiz acts as the
New year, new Google? Not really. But, with a new year comes a lot of potentially powerful updates that you or your marketing team should be aware of in order to stay on top of your online presence. If you’re anything like us you’re probably trying to predict the next Google rollout, which is sometimes a bit tricky. You can, however, see that Google is
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in healthcare and healthcare marketing. I know what you’re thinking: So many lists but so little time, right? As executives, we love to read, but it
When you’re building a new site or just looking to freshen up your current one, content is always the foundation on which you should build. While the importance of content doesn’t decrease dependence on the industry, there’s a lot to say about the strength of it when determining a healthcare website’s performance. From getting your rankings for a specific procedure up to page one, to
The sounds of treadmills at the gym are humming and lettuce sales are through the roof, so you know it’s a new year. Chances are, you’ve made one or two resolutions already, and the chances you won’t stick to them may be a little higher! Our one and only resolution here is to continue to make sure our partners are performing amazingly day in and
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting a variety of patient education health topics from your online patient education library. Use the copy below on your website or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other
Strategy-first – it’s the bedrock of our brand promise in healthcare marketing, branding and advertising. Why? Because when it comes to growth and success as a healthcare organization, strategy is essential. It is also complex and often misunderstood. What is strategy? First, let’s talk about what strategy is not. Despite some common misconceptions, strategy is not a plan, perspective or vision. It is not a
On the first day of Christmas my patient gave to me, a 1-star review on Google. Sounds like a terrible tune for the Holidays, right? We can’t say it enough (but we’ll certainly try); YOUR PRACTICE NEEDS REVIEWS. In fact, we’ll add an adjective in there and say that your practice needs NEW reviews. If you’ve been sitting on reviews that are more than three months
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