What’s New at Onspire Health Marketing

Katie DeClue, Marketing Specialist – Dobies Health Marketing

Dobies Health Marketing Welcomes Katie DeClue, Marketing Specialist

KANSAS CITY, Mo. — To keep pace with its growing client base, Dobies Health Marketing continues to expand its client services team. Recently, Katie DeClue, a marketing and communications professional with health industry experience, joined the team as Marketing Specialist. In this role, Katie supports, tracks and helps manage the day-to-day activities between the client, client services and the firm’s other teams as needed, including

May 23, 2024
Doctor with a happy patient

Effective Patient Retention Strategies for Healthcare Providers

Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition. Patient acquisition is typically deemed to be the easiest of the two, so many healthcare providers will aggressively pursue acquiring new patients and frequently neglect retention strategies. Acquiring new patients for growth is undoubtedly needed, but retaining patients is the more cost-effective of the two. What’s

May 20, 2024
7 Ps of The Marketing Mix

Complete Guide to the 7 Ps of The Marketing Mix

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades. The marketing mix comprises the 7 Ps – Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each element plays a role in creating a strong brand identity, reaching your target audience, and,

May 20, 2024
audiologist growing connecting with new leads through marketing automation

How to Get the Most Out of Audiology Marketing Automation

Healthcare Marketing Automation Has Big Benefits Medical marketing automation has come a long way, and it can take your practice farther, too. While you can’t completely automate your marketing efforts, there are areas where automation can streamline and enhance your strategies, making them more effective and efficient.  MedPB specializes in healthcare marketing and audiology marketing automation that helps practices reach their growth goals by utilizing

May 16, 2024
Tonya Morton, Senior Media Planner – Dobies Health Marketing

Tonya Morton Joins Dobies Health Marketing as Senior Media Planner

KANSAS CITY, Mo. — Dobies Health Marketing is pleased to welcome media strategist Tonya Morton to its growing team. As Senior Media Planner, Tonya ensures smart and seamless media planning, buying and execution across multiple platforms, including traditional, digital, social, streaming, search and programmatic channels. With extensive experience in digital marketing strategy, she works closely with Dobies’ internal teams and national buying partners to support

May 15, 2024
audiologist using hearing testing to increase patient revenue

3 Recurring Revenue Streams for Private Practice Audiologists

The Importance of Recurring Revenue Streams for Audiology Practice Growth As an audiology practice owner, you understand how critical it is to optimize your recurring revenue streams. To achieve growth and offer the very best patient care, you must be able to embrace both traditional and innovative steams, but deciding which to focus on can be challenging. The best recurring revenue streams for audiologists help

May 9, 2024
Maggie Krout, Production Artist at Dobies Health Marketing

Dobies Health Marketing Welcomes Maggie Krout to Design Team

KANSAS CITY, Mo. — As Dobies Health Marketing enters its 32nd year and continues to grow in size and scope, the Kansas City-based firm welcomes Maggie Krout as Production Artist on the creative and graphic design team. In this role, Maggie supports and collaborates with art directors, designers and developers to edit and finalize design elements across the media spectrum. From logos and iconography to

May 7, 2024
audiology waiting room

4 Patient-Pleasing Waiting Room Solutions

As a practice owner, you know a negative waiting room experience can ruin an entire visit. What’s worse, the review that follows can damage your reputation for months. But avoiding negative waiting room experiences is just the beginning. When optimized, your waiting room can improve patient satisfaction, increase loyalty, and create an atmosphere that strengthens the patient-provider relationship. Superior waiting room solutions engage and support

May 2, 2024
smiling face for health and wellness

Health and Wellness Marketing

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness presents an exciting opportunity: You can attract new patients by sharing high-quality content that meets the public’s growing demand for wellness-themed information. Say, for example,

May 2, 2024
A medical practice owner going over their healthcare marketing plans

How to Build a Healthcare Marketing Plan

5 Steps to Building a Healthcare Marketing Plan You Can Be Proud Of Make This Your Most Growth-Focused Year Yet As a practice owner, a well-structured healthcare marketing plan is one of your greatest assets. But marketing doesn’t have to be your forte, or even in your wheelhouse! The experts at Practis can create a personalized healthcare marketing plan based on your unique growth goals,

May 2, 2024