What’s New at Onspire Health Marketing

How Healthcare Providers Can Prepare for Trump’s Executive Order on Healthcare Price Transparency

As patients become more financially responsible for their healthcare as a result of their high-deductible plans, federal and state governments are pushing forward in their efforts to increase price transparency.  In fact, on June 24th, President Trump signed an Executive Order that would require insurers, doctors, hospitals and others to provide pricing information about the negotiated cost of care. This new directive would provide patients

August 9, 2019

HealthLinks: Immunization Awareness

Keep your website, newsletter, and social media content fresh and engaging with HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Patient Education Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.  Need help? Reach

August 1, 2019

Dobies Health Marketing Welcomes Health Data Analyst to Strategy Team

With proven expertise in translating data to actionable business intelligence, Jordan Kloewer supports strategy-first marketing KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Jordan Kloewer to the team as Health Data Analyst. The new position is a key component in delivering data-driven strategic recommendations and communications to assist healthcare clients in reaching their business

July 31, 2019

Your Patient Acquisition Funnel Defined

In marketing, you’ll often hear people discuss an acquisition funnel for their users. In the healthcare space, our ultimate goal is to create a funnel that leads directly to patient acquisition. By knowing how the funnel works, you can design a strong marketing campaign and pair it with your internal resources to give a unique approach that will benefit your practice and ultimately attract (and

July 25, 2019

Medtronic InterStim™ Content Now Available

Practis is pleased to announce a new content feed addition to current Encounter Health Program subscribers. Through a partnership with Medtronic, Practis will make available content for Medtronic’s Bladder Control Therapy delivered by the InterStim System. Medtronic’s Bladder Control Therapy Delivered by the InterStim System InterStim is designed to treat urinary incontinence, overactive bladder, and non-obstructive urinary retention. With the Encounter Health Program, GYN and

July 23, 2019
Happy doctor - Medical Marketing That Attracts 660% More Patients

How Greg Got 15 More Patients a Month

Last week I was talking to Greg, a client of ours in the Atlanta area, about his practice which, I was thrilled to see, is currently thriving. It wasn’t always. A year ago when I first talked to Greg he had recently purchased a few new locations. Unfortunately, most of the locations were very dependent on third-parties such as insurance, to send them new patients.

July 11, 2019

Humanizing the Healthcare Experience Through Online Marketing

The age of technology is upon us, and has been for quite some time. While automation and AI can certainly be of a lot of benefit in the healthcare space, there are still obvious areas in which patients (and potential patients) will look for that “human” feel. If you’ve already started focusing on your online marketing, you’re on the right path. But don’t let the

July 10, 2019

Dobies Health Marketing Adds Full-Service Audio-Visual Production to Core In-House Capabilities

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Ryan Antrim to the creative team. As Producer, Ryan brings nearly two decades of audio-visual (A/V) storytelling expertise to the firm’s core offerings. While Dobies has always offered video production services through partnerships with local and regional A/V companies, this new development marks the first full-time

June 28, 2019

HealthLinks: Headaches

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.

June 27, 2019
Man carrying a box of belongings from his office because he's being fired.

Why Firing Your Website Is The Only Rational Thing to Do

When we talk to clients about website design we think about Melissa. Everyone liked her at first. As the new front desk assistant, she seemed professional, had a great resume and interviewed well. Unfortunately, it quickly became clear she was one of our client’s most costly mistakes. Here’s what happened. Every day at lunch, Melissa’s mom would call the business number–on a recorded line, no

June 25, 2019