What’s New at Onspire Health Marketing

Pensive senior man looking through a window isolating form Covid virus.

5 Things to Communicate to Patients About the COVID-19 Crisis

Are your patients expressing concern over the COVID-19 outbreak? It’s during times of great stress that practices can build stronger relationships with their clients and provide a better patient experience. Whether you’re open or closed, your patients still need you. Here are 5 things to communicate with patients right now: Concern for their safety. Patients are concerned about their health and about infecting others. Let

Why Online Marketing Is Important During the COVID-19 Pandemic

These times are challenging and uncertain for all industries, and even those in the healthcare space may begin to feel struggles. However, with quarantines becoming standard, people are turning to the internet for advice, entertainment, and communication. That means that your online presence is more important now than ever. Here are a few reasons why, and what you should do moving forward. 

Woman wearing a face mask to protect herself from Covid-19

Update: COVID-19 – Your Survival Plan

No matter where you are, COVID-19 is likely affecting your practice in some way. Even years after Covid-19 first appeared, the key to making it through this difficult period with the least damage to your practice remains keeping your perspective and making a sound plan. When farmers lose a crop, they immediately dig in to take advantage of the next planting cycle. In this way,

How Medical Practices Can Keep Patients Informed About COVID-19

As a healthcare provider, one of your ultimate goals is to provide your patients with the most up-to-date information in any medical situation. As the news and updates of Novel Coronavirus (COVID-19) continue to spread and grow, we understand that your patients and potential patients will begin asking questions, so the best course of action is to be as proactive as possible. Here are a

Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing

Carol Dobies Joins Gift of Life Board of Directors

Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing, was recently appointed to the Board of Directors for Gift of Life, a nonprofit organization dedicated to educating Greater Kansas City communities about transplantation. For more than two decades, Gift of Life has served as a national model for support, awareness and success of organ, eye and tissue donation. The organization collaborates with

Freaking Out Doesn’t Help: 10 Smart Things to Do Right Now to Prepare Your Medical Practice for the Coronavirus

Freaking Out Doesn’t Help: 10 Smart Things to Do Right Now to Prepare Your Medical Practice for the Coronavirus

Everyone is talking about the Coronavirus. If you’re talking about it, your patients are too. Some people are panicking and canceling scheduled visits, even to medical offices. What should you do? What should you tell your patients? Give your patients what they want: factual and realistic information. Tell them you’re concerned too about their health and the risk associated with the virus. Then tell them

Smiling senior man looks up at sky, relaxed and contented

How to Attract High-Value Patients to your Audiology Practice

There are some patients who put their health first, and others who treat their health like a commodity; they don’t often consider the quality of care when they evaluate providers. They focus on spending as little time and money on their health as possible. Now imagine – just for a minute, if every appointment you had was with the former group, the patients who appreciate

Level the Competitive Landscape for Your Health System

Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew our share of market year after year, consistently outpacing our competition in customer engagement. As brands with the greatest market share, market leaders typically enjoy

Helpful Tips for Designing Your Medical Website

Think of your website as your practice’s “face” online. When someone finds you on Google (if you have the right folks helping with marketing), your website is one of the primary factors in them choosing or not choosing your practice. With tons of competition out there, it’s important that your site appeals to a robust variety of people so that you cast a wide net.

5 Healthcare Marketing Trends for 2020

It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though you may not think of it as often, healthcare is no different! In fact, with a new decade upon us, there are already tons of