There’s a lot going on right now, so we’re certain that your mind is in about 20 different places at once. Although it may be easy to let your current website sit unchanged because it’s “doing its job,” it’s not something you’ll want to do for long, as it can heavily impact your overall presence. Changes in ranking algorithms, design trends, and patient intake processes
In the healthcare industry, one of the most rewarding things is that you’ll come across all different types of people. However, just as it is rewarding, it can often times create an interesting scenario to deal with in regards to your reputation. Because social media is essentially “word of mouth” advertising, it’s important to pay close attention and follow a few simple rules to protect
Data-driven insights are critical for strategic decisions on hospital advertising For hospital advertising, it takes more than creative concepts to produce long-term results. Especially now, as hospitals resume and reshape their 2020 advertising plans in the wake of monumental disruption, strategy remains a crucial part of the equation. As studies have shown, share of voice feeds market share, and market share feeds profitability. Moving the
Between the pandemic and the dip in the economy, we’ve all been affected financially in the last few months, including your patients. Even before the pandemic and recession hit, 3 in 10 Americans had no emergency funds, and more than half couldn’t afford an unexpected expense of $1,000 or more. Let’s face it, even when the world isn’t as nuts as it is now, patients
We understand the challenges rural hospitals face and the value they bring to America’s health. Through dhmstudio+, we are committed to advancing rural health by partnering with providers to meet their strategic marketing needs. Recently, we had a special opportunity to combine marketing strength with social purpose by producing Corona Country: Solving the PPE Crisis in Rural America, a video that inspires action in meeting
Rural health is in crisis, especially now in the face of ongoing PPE shortages. When providers struggle to deliver care safely, entire communities are thrown in jeopardy. Rural health providers need everyone’s support, and their stories must be told. Welcome to Corona Country: Solving the PPE Crisis in Rural America, a powerful video from the Heart4Heroes campaign that supports PPE needs at rural hospitals. As
Keep your website, newsletter, and social media content fresh and engaging with HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Knowledgebase topics.
If you’re thinking about redesigning your site, building a new one, or just making some updates, be sure you’re keeping user experience in mind. While we’ve always known that a good user experience can lead to patient acquisition, Google is now stating that it can contribute to high rankings on search engines. If you’re the first to be found AND have the best experience for
As a healthcare marketer, how well do you know the online habits of your target audience? For example, are they more likely to visit websites about gardening, sporting goods or fashion? What news sites do they read, and which social media outlets get most of their attention? Maybe you already have those answers, maybe you don’t. Either way, how will that information drive your media
The world in which we live in today isn’t what it used to be. In an effort to social distance and keep both patients and employees safe, the busy office environment with a waiting room filled with patients is something that most healthcare practices look to avoid right now. Continuing to provide care virtually, requesting patients remain in their car until they can be seen,
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