What really gets new ENT patients to call you and not your competitor? Most ENT marketing agencies will push you to invest heavily in various marketing tactics and miss out on the most important one of all: Your website. Consider this: Your website is the first thing most patients will see when they search for ear, nose, and throat services. It’s their first impression of
KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament to the comprehensive expertise of the Dobies Health Marketing team.
As with most things for your business, shifting your patient forms workflow to an online format takes a lot of proactive planning and assessing. The good news is that in the end it will save your practice time (and your office staff their sanity), so it’s certainly worth the effort. Here are a few things you should consider when making the leap.
Are turkeys gobbling up your hearing aid sales? I know it can feel that way over the Thanksgiving holidays. All of a sudden that steady stream of new patients goes dry and you’re left with an empty waiting room. With every one of your patients focused on turkey for Thanksgiving it wouldn’t be hard to come to the conclusion that, yes, turkeys are gobbling up
Press Release Professional Office Services, Inc. (POS), a patient communications company, announced they are teaming up with Practis, a web-based marketing company. The new partnership allows their mutual customers to benefit from industry-leading print and web solutions. The power of combining marketing through web, social, digital, and print will enable medical practices to improve their patient engagement and acquisition goals.
By now you should have a grasp on what keywords are when discussing SEO, especially after reading our recent blog. If you have done your research, you might be asking if questions or statements (typically just a series of keywords) are better for ranking purposes. The bad news is that like anything with SEO, the answer isn’t a simple one. The good news, though, is
Want to know what keeps patients coming back and telling their friends about how great your practice is? The one that is five times more important than anything else? It’s their patient experience. I’m sure you never make the following mistake, but here’s what happened to me, when I got a call from my doctor this week. It was a front desk person on the
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Most of the time we focus on what we should be doing for online marketing and how those things might benefit your practice. At the same time, there are tons of things that you should not be doing that can potentially hurt your practice. Now’s the time to take a step back, assess your overall online marketing plan, and start to do some clean up
What Are Your Top 3 Priorities? The Covid-19 pandemic required hearing practices to become flexible and adapt like never before. Discover the biggest lessons one of the hearing community’s smartest minds learned during the pandemic. Exclusive Interview with Søren Hvidberg Nielsen, Widex USA President If you were a practice owner, what should you be focusing on? “I really would need to think about how I
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