Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page and three at the bottom, squeezing organic (unpaid) listings into a few precious spots in the middle. (You can tell which are the ads in
First impressions matter, both online and in real life. Today’s patients are flocking to Google to search for information on treatment options and vet local providers who perform those treatments. Therefore, it’s important that your medical website follow a comprehensive digital strategy that combines best practices for effective and accessible website navigation, engaging and informative health-related content, and useful website features that help your visitors
The world around us moves quickly, and Google is no different. During a time where there’s a lot of focus on other items, it’s important to remain diligent on knowing what’s happening in the digital space and how it may impact your business. While there have been tons of various rollouts and announcements from Google, here are a few that we have deemed important!
Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here:
The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder: Do they really mean it? Yes, I’m challenging you to be even more successful. What’s the first
KANSAS CITY, Mo. — Dobies Health Marketing announced today it received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women. To promote innovation through diversity and fuel economic growth, WBENC identifies, certifies and facilitates the development of women-owned businesses. Achieving WBENC certification enables Dobies Health Marketing to
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or social media channels.
For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interview with Gary Rosenblum, President of Oticon. OTC will not be a factor in 2021. “The draft guidelines for the OTC
None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to our employees and colleagues to our customers. Instead of being able to come together, we must all do our best to stay apart, which will be even more difficult during the upcoming holiday season. What can your healthcare organization do to create emotionally uplifting connections
What really gets new ENT patients to call you and not your competitor? Most ENT marketing agencies will push you to invest heavily in various marketing tactics and miss out on the most important one of all: Your website. Consider this: Your website is the first thing most patients will see when they search for ear, nose, and throat services. It’s their first impression of
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