What’s New at Onspire Health Marketing

Bringing in new potential patients through SEO

Expert Healthcare SEO Tactics to Grow Your Practice

Medical SEO Fundamentals That Get Results As a practice owner, you know SEO for healthcare is important for earning a top spot on search engines. But savvy SEO (search engine optimization) is about more than just your Google ranking; it’s about high-quality traffic driven by organically attained visibility. In other words, medical SEO should source patients interested in your services, leading to more appointments and

October 24, 2024
business people talking and looking at tablets

Choosing Your Healthcare Marketing Partner: Four Essentials

When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies, choosing the right marketing partner is imperative for success. Four important qualities to look for in your search for exceptional marketing support: 1. Your ideal marketing partner

October 15, 2024
older woman looking at mobile phone

Healthcare Marketing to Seniors

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This demographic shift presents challenges and opportunities in marketing to the growing senior population. Many advertisers miss the mark when marketing healthcare services to seniors. Campaigns

October 15, 2024

Onspire Health Marketing Acquires Aesthetic Brand Marketing

Onspire Health Marketing announces the acquisition of Aesthetic Brand Marketing (ABM), a San Diego-based interactive web design and marketing agency focused on the elective healthcare market – primarily cosmetic surgery centers, dermatology practices and medical spas.

October 9, 2024

Should You Use Stock Photos on Your Plastic Surgery Website?

If you’re just starting on your plastic surgery website design project or simply shopping design agencies, some of the first things to consider are the assets that will be included in your new website design. Primary assets are website content (including stock photos, before & after photos) and anything else that the site will be based around. To use stock or not to use stock—let’s get right

September 12, 2024

Does Your Medical Practice Website Have FAQ Pages?

Let me start out by saying, the title of this blog post is a question, you opened it and hopefully are reading it carefully right?  Questions are what the internet has evolved into.  Google’s algorithms are advanced, Alexa is right there to answer questions you speak aloud, the internet is chocked full of all kinds of information; too much in fact to sift through manually. 

August 12, 2024
Collage of media screens

Smart Media Buying in a Presidential Election Year

Executing a successful advertising strategy – one that helps your organization maintain share of voice in a presidential election year – is no easy challenge. As political campaigns heat up over the summer into fall, it is essential to consider how political ad spending will impact, or should we say dominate, the advertising ecosystem you’re competing in. Between 2020 and 2024, U.S. digital political ad

August 6, 2024

Practis Announces Formation of Onspire Health Marketing

Practis announces the formation of Onspire Health Marketing, a full-service marketing firm that exclusively serves organizations within the healthcare industry. Onspire Health Marketing provides fully integrated digital marketing solutions alongside strategy-first marketing, branding and advertising services to meet every client’s needs.

July 1, 2024
Laura Hutchinson, Art Director/Graphic Designer – Dobies Health Marketing

With Laura Hutchinson Joining the Team, Graphic Design Enjoys Healthy Growth at Dobies Health Marketing

KANSAS CITY, Mo. — The healthcare-specialized creative team at Dobies Health Marketing continues to grow, as the firm recently welcomed Laura Hutchinson as Art Director/Graphic Designer. Laura works closely with design, content and media teams to infuse unique creative energy into marketing campaigns, branding initiatives, web designs and much more. With more than 20 years of experience in graphic design, Laura is known for her

June 13, 2024
young woman looking at audiology website on her phone

3 Ways to Attract Younger Audiology Patients

Help Younger People Prioritize Hearing Health According to the National Institute On Deafness and Other Communication Disorders, 38 million+ Americans struggle with some level of hearing loss, yet only a fraction seek medical help. As an audiologist,  there is a vast untapped pool of potential patients – including a younger demographic that you may not typically target with your marketing.  According to the National Library

May 30, 2024