Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a handful of practices go from profitable to struggling and, in some cases, shut their doors. Why do some audiology practices fail in crises while others
After a tumultuous 2020, I am eagerly looking forward to the future. COVID-19 is still destroying lives and livelihoods, but vaccines have arrived and our healthcare workers finally have hope. It’s that kind of hope that renews one’s belief in what’s possible. So, I decided to take some time to think about my New Year’s Resolutions. Not wanting to choose highly restrictive and unsustainable resolutions
It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators trying to lower reimbursements for hearing aid fittings and hearing
Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re probably just hoping to make it through with ease. Even if that’s the case, it’s important to make sure you’re thinking about your 2021 marketing goals so you don’t fall too far behind. Online marketing will continue to be a huge part of the patient
I’ve got a warped perspective on paying for marketing. I think online marketing should get results you can bank on! Don’t give me any of that nonsense about the number of impressions or views or branding. I want any investment in medical marketing to translate directly into leads and revenue. I want to be able to track the marketing tactic, whether it’s review software, a
Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization (SEO) of your website can help. Medical SEO can increase the number of new patients who find your website and call to book appointments. But driving new patients to your website can be frustrating. If only it were as simple as a keystroke! There are
When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt. One item on the list was to review their experience at The Store, in Warren, Vermont. The Store has been a favorite of MedPB CEO,
What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa is a marketing master and you can become one, too,
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
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