What’s New at Onspire Health Marketing

Dobies Health Marketing Welcomes New Talent in Creative & Client Services

KANSAS CITY, Mo. — As the health industry ramps up efforts to come back strong from the pandemic, innovative healthcare marketing strategies are in high demand. In response, Dobies Health Marketing continues to expand its creative and client services teams. Last week, the Kansas City-based healthcare marketing firm welcomed Alexis McDowell as Account & Digital Project Coordinator and Donna Broussard Segura as Healthcare Marketing Writer.

July 26, 2021

Writing Accessible Content For Your Healthcare Website: What You Need To Know

Writing accessible content for your healthcare website not only helps your patients who may have a disability but all your users, whether human or bot. Writing blog articles, landing pages, banner messaging, or service line pages that are accessible helps your site reach a much larger audience. Here are a few tips on things you can do to ensure your content connects with all your

July 26, 2021

HealthLinks: Immunizations Awareness

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient outreach programs.

July 7, 2021

Four Must Haves For Your Online Provider Directory

In the past when selecting a new doctor, patients would primarily rely on referrals from their primary care physician or from friends and family members. Today, patients are taking a more active role in their healthcare and turning to the web to obtain information about new providers. For most medical practices, optimizing their online provider directory is key to promoting themselves online. Implementing a solid

June 25, 2021

HealthLinks: Nutrition

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient outreach programs.

June 21, 2021

Common Technical Issues That You Should Avoid on Your Healthcare Site

We are all guilty of it at times — judging a book by its cover. While vibrant colors, jazzy graphics, catchy videos may dazzle your website visitor, if not developed properly, your site’s underlying technical “chops” may have a dramatic impact on its performance, or not, in search. Understanding what these common issues are and how to avoid them will help you to be fully

June 18, 2021

HealthLinks: Healthy Pregnancy

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient outreach programs.

June 10, 2021

HealtheLinks: Men’s Health

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.

May 20, 2021

How Google’s UX Ranking Update in June Will Benefit Accessible Websites

On April 19, 2021, Google announced an algorithm update that will prioritize sites that pass certain user experience (UX) metrics. This update will begin rolling out and affecting search rankings in mid-June, with the changes completing sometime in August. Medical websites that comply with accessibility requirements will be in a great position to benefit from this update. While the upcoming UX update will not consider

May 18, 2021

How to Easily Create Videos for Your Medical Practice

In the era of convenience, videos tend to be something a lot of website users look towards for instructions, details, or more bits of information about your practice. Although you may be thinking that you don’t have the equipment to create a video or the budget to hire a videographer, there are a number of solutions out there for you. By getting familiar with a

April 28, 2021