As a medical marketer, you most likely spend a lot of time and resources on helping your practice stand out. Part of a successful practice is taking a look at your competition to see areas where you can improve. Competitive research can shed light on where and how other healthcare practices are succeeding, and what strategies and tactics are being used to grow their practice.
KANSAS CITY, Mo. — Dobies Health Marketing, a strategy-first marketing, branding, and advertising firm for healthcare companies, has welcomed two new members to its growing team. This month, Jill Muir, Copywriter, and Jade Lemmon, Marketing and Client Services Specialist, joined the Kansas City-based firm. “We are delighted to bring Jill and Jade onto the team. We look forward to their contributions to delivering high-quality content,
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
Spoiler alert! Audiology marketing forecasts bear a lot of similarities to weather forecasting. This past 4th of July weekend the weather forecast for Saturday was for a chance of severe thunderstorms here in the New York, New Jersey, and Connecticut area. So what did lots of people do? Many people read the headline and with the prospect of getting drenched, they canceled their plans for
Facebook Ads for Healthcare Marketing Facebook has long been an ideal medium to connect with friends, customers, and consumers. It can be said that Facebook has been a leader in getting in front of a desired audience. Facebook is a highly effective venue to reach a wide range of eyeballs, and this appeal is enticing to healthcare marketers. As it sometimes happens, the big playing
KANSAS CITY, Mo. — As Dobies Health Marketing continues to grow an impressive client base and ever-expanding portfolio of capabilities, the Kansas City-based healthcare marketing agency is also steadily expanding its team. This month, two new specialists joined the firm: Sara Davis, Senior Marketing Specialist, and Tori Klein, Marketing and Client Services Specialist. “Together and individually, Sara and Tori bring strong marketing and project management
Marketing in healthcare can often feel overwhelming. Like any industry, we must evolve to meet the needs of our patients. No longer can you fall back on excuses like, “We don’t need to expand our patient volumes,” or “Patients will come to our location because it is the closest” or “Everyone knows me as I’m an expert in my field”. These excuses may lead you
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
One of the primary reasons patients go online is to research physicians prior to trusting them with their healthcare needs. Patients may hear about a particular specialist or want to learn more about the credentials of a certain provider. This is a great opportunity to welcome a patient to your healthcare website and make a friendly introduction. What you do here can make a big
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently that there has been widespread adoption and increased use of QR codes. A QR code allows for scanning and automatic data capture, embedding 200 more times information than a standard barcode with its unique pattern. With the onset of COVID-19, QR codes surged
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