In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve rankings and optimization for search engines. Learn why implementing semantic SEO on your healthcare website is important to do.
KANSAS CITY, Mo.— As Dobies Health Marketing continues to grow and expand to meet the ever-evolving needs of its clients in healthcare marketing, the Kansas City-based agency announced today that Mary Mitchell has joined the team. As a Senior Marketing Specialist, Mary helps manage media, creative, social and digital marketing initiatives. From her early roles as art buyer, account coordinator and marketing manager to her
Orthopedics is seeing a shift in healthcare. In the past, many orthopedic patients were seen as a result of a physician referral. Today, however, that decision-making power has now largely shifted to the patient. Many patients go online to look for answers to their injuries or search for a reputable orthopedic office nearby. This urges orthopedic practices to cater content and services to the patient
Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.
KANSAS CITY, Mo. — Dobies Health Marketing, a strategic healthcare marketing firm now celebrating its 30th year, is pleased to announce recertification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). As the nation’s largest third-party certifier of businesses owned and operated by women, WBENC aims to facilitate the growth of women-owned companies while promoting innovation through diversity. To be
Struggling to attract and hire good audiologists, medical providers, and front desk staff? Tired of posting jobs only to see them sit there for months with barely any responses? Shocked by the salaries some applicants are asking for? Frustrated when you find someone you want to hire and see them hired away by the competition? What is going on? Why is it so hard to
Practis acquires MedPB to expand its specialized healthcare marketing solutions into Audiology and Ear, Nose, and Throat (ENT).
Pop-up ads, or websitepop-ups, can be an effective form of grabbing attention from your website user. A pop-up is a graphical user interface display, usually a small window, that suddenly appears to the user as they visit a page on your website. It can be a great way to capture attention and achieve a desired outcome. When using pop-ups, there are a few things you need to keep in mind.
Have a well-established practice? Helped thousands of patients improve their lives? If so, like most medical practices you have a well-deserved top reputation, so why aren’t more new patients calling? The simple truth is that even though 99% of your current and past patients rely on you and think highly of you and your practice, most of your potential new patients don’t know how qualified
Email marketing isn’t dead for medical groups. Just as with most things in technology, email has evolved in the last few years. It’s important to keep up-to-date with the changes so you aren’t sending dinosaur emails that go unread and waste your time. Here are a few tips that will improve your email marketing efforts.
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