Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware
May 20, 2011
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Facebooking for Better Health
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
June 22, 2010
Make Your Key Messages FAB-ulous
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
June 10, 2010
Brand Audits Reveal What Healthcare Brands Are Really Saying
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still
May 10, 2010
What Is Your Healthcare Brand Really Saying?
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
May 9, 2010