This One Is Just for Fun
Given the nature of what we do, it’s no surprise that everyone at Dobies Health Marketing has at least two
December 23, 2011
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
Hospital HIT Solutions Start-up Retains Dobies Health Marketing for Marketing & Branding Services
Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and
October 25, 2011
Real-Life Lessons in Social Media and Healthcare
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
October 20, 2011
Dobies Presents Social Media Strategies at KCHCS
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand
October 17, 2011
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Word Clouds Put the “Fun” in Functional for Marketers
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy
September 12, 2011
Dobies Health Marketing Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
June 30, 2011