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Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware
