Real-Life Lessons in Social Media and Healthcare
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
October 20, 2011
News and Insights
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Dobies Presents Social Media Strategies at KCHCS
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand
October 17, 2011
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Word Clouds Put the “Fun” in Functional for Marketers
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy
September 12, 2011
Dobies Health Marketing Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
June 30, 2011
Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware
May 20, 2011
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Facebooking for Better Health
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
June 22, 2010
Make Your Key Messages FAB-ulous
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
June 10, 2010