Healthcare Marketing in the Age of AI Answer Engines and Local Search
The rules of digital visibility are changing fast, and for hospitals and medical/specialty practices, staying ahead means rethinking what it means to…
August 4, 2025
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Marketing Is Critical Infrastructure: Why Rural Hospitals Can’t Afford to Stay Quiet
Rural hospitals face a familiar challenge: doing more with less. Every dollar is scrutinized, every investment weighed. And yet…
July 21, 2025
The Healthcare Shift Is Here: What Hospitals and Specialty Practices Need to Know
Healthcare is entering a new era, one that’s faster, more decentralized, and increasingly outpatient. According to the newly released 2025…
July 8, 2025
The Rural Reset Is Here: Redefining the Future for Critical Access Hospitals
If you’re leading a critical access hospital (CAH) in 2025, you’re feeling pressure from all sides. Patients want digital convenience….
June 27, 2025
Elevating Your Plastic Surgery, Dermatology, or Med Spa Brand with Video Marketing
Nothing tells your story better than video. From quick social media clips to patient testimonials and full-length procedure explainers, video…
June 16, 2025
Turning One-Time Patients into Long-Term Relationships: The Role of Retention Marketing in Urology
June is Men’s Health Month, a great time to think about how you can best support and retain the patients…
June 10, 2025
Database Marketing in Hearing Care: Driving Engagement & Loyalty – Automatically
Your patient database is one of the most valuable assets your practice has. Every lapsed patient or past appointment represents…
June 4, 2025
Patient Journey Mapping in Aesthetics: Charting the Course to Your Front Door
In medical aesthetics, where treatments range from cosmetic injectables to intricate plastic surgeries, patients often embark on a complex journey…
May 27, 2025
Future-Proof Your Urology Practice: 4 Digital Trends That Drive New Patients
Patient care excellence is essential for your urology practice, but it’s only part of the recipe for sustainable volume growth…
May 19, 2025
Last-Minute Ideas to Make Hospital Week Even More Meaningful
National Hospital Week is one of the most visible and celebrated events on the health observances calendar. It’s a time…
May 12, 2025