News

Web privacy and security are critical concerns for healthcare organizations and consumers – that’s nothing new. However, the introduction of new regulations around tracking tools and consumer targeting means that protecting sensitive data is more complex than ever.

Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, has announced its innovative new partnership with Freshpaint. Freshpaint, a leading health technology provider, helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through this partnership, Onspire Health Marketing and its family of companies (Practis, MedPB, HearWorks, Aesthetic Brand Marketing, and Dobies Health Marketing) will deliver top-tier privacy-first marketing for healthcare clients who advertise digitally on third-party platforms like Google and Meta.

When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies, choosing the right marketing partner is imperative for success.

Onspire Health Marketing announces the acquisition of Aesthetic Brand Marketing (ABM), a San Diego-based interactive web design and marketing agency focused on the elective healthcare market – primarily cosmetic surgery centers, dermatology practices and medical spas.

With most state primaries happening in July, August and September, we have all witnessed the media frenzy that comes with the primary season now upon us. What we’re seeing now will only pale in comparison to what is coming with the General Election in November. For that reason, it’s imperative to ensure your advertising and media strategy is strong enough to withstand the added competition

Practis announces the formation of Onspire Health Marketing, a full-service marketing firm that exclusively serves organizations within the healthcare industry. Onspire Health Marketing provides fully integrated digital marketing solutions alongside strategy-first marketing, branding and advertising services to meet every client’s needs.

The healthcare-specialized creative team at Dobies Health Marketing continues to grow, as the firm recently welcomed Laura Hutchinson as Art Director/Graphic Designer. Laura works closely with design, content and media teams to infuse unique creative energy into marketing campaigns, branding initiatives, web designs and much more. With more than 20 years of experience in graphic design, Laura is known for her ability to blend critical thinking with creativity.

Help Younger People Prioritize Hearing Health. According to the National Institute On Deafness and Other Communication Disorders, 38 million+ Americans struggle with some level of hearing loss, yet only a fraction seek medical help. As an audiologist, there is a vast untapped pool of potential patients – including a younger demographic that you may not typically target with your marketing. According to the National Library of Medicine…

Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition. Patient acquisition is typically deemed to be the easiest of the two, so many healthcare providers will aggressively pursue acquiring new patients and frequently neglect retention strategies. Acquiring new patients for growth is undoubtedly needed, but retaining patients is the more cost-effective of the two.