Media planning and execution for healthcare organizations
Paid media is powerful – and complex. We can help.
Search, display, social, video, and emerging AI-driven ad environments now influence how people discover and evaluate care. When your advertising is well planned and executed, it becomes a measurable driver of visibility, access, and growth. Our media strategies and solutions help plan and manage paid advertising intentionally, balancing reach, performance, compliance, and sustainability.
Healthcare-focused media management
Our team actively monitors performance, adapts strategy, and ensures campaigns align with healthcare advertising policies, platform requirements, and organizational standards.
We manage media across a wide array of channels, such as:
- Paid search and local search environments
- Paid social and digital display
- Video, streaming, and connected TV (where appropriate)
- Traditional print and outdoor advertising
For hospitals: Strategic media planning meets competitive media market profiling
For our hospital clients, we offer a level of media strategy that other digital marketing agencies cannot match. Our media planning approach considers:
- Organizational goals and service priorities
- Audience behavior and demand signals
- Competitive and market dynamics
- Budget scale and investment horizon
- How paid media integrates with organic and owned channels
This ensures media investment supports broader objectives rather than operating as a standalone tactic. And, through our one-of-a-kind soviews+ program, we deliver actionable insights into your competitors’ advertising strategies and the creative that supports them.
Frequently asked questions about healthcare media services
What types of healthcare organizations do you support?
We support all types of healthcare organizations, including medical/specialty practices, hospitals, and health systems, and other health industry enterprises, both B2C and B2B. As a marketing agency, we are dedicated exclusively to the healthcare industry and have been for more than three decades.
Do you work with both smaller and larger media budgets?
Yes. Our approach to media scales to fit different organizational sizes, goals, and investment levels, with strategy guiding how and where budgets are applied.
How does paid media fit alongside organic marketing?
Paid media works best when aligned with SEO, AEO, content, and owned channels, reinforcing visibility while organic performance builds over time.
Do you provide strategy as well as execution?
Yes. Media planning, buying, optimization, and reporting are all guided by healthcare-specific strategy and ongoing oversight.