ONSPIRE ANSWERS: Why Patient Experience Is Now a Practice Marketing Strategy
Patient experience is no longer a downstream outcome of care delivery. It is now a primary driver of patient acquisition,
May 4, 2026
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
The Digital Front Door: How Hospital Philanthropy Can Accelerate Access and Engagement
Healthcare access now begins online, making a hospital’s digital front door essential. Strategic investment and philanthropy can expand access, strengthen trust, and improve patient outcomes through accessible, well-marketed digital experiences.
May 1, 2026
National Volunteer Week: The Causes That Inspire the Onspire Team
At Onspire Health Marketing, our work is centered on strengthening healthcare organizations and the communities they serve. That mission doesn’t stop when the workday ends…
April 21, 2026
Web Links to Instant Answers: How to Make Your Hospital More Visible in AI-Driven Search
Optimizing for online search is no longer just about being the highest-ranking link on a page of links. Now it’s about getting instant answers, and increasingly, those answers are being generated by AI.
April 14, 2026
ONSPIRE ANSWERS: What’s changed with digital retargeting in healthcare marketing?
Federal privacy regulations, web browser restrictions, and ad platform policies are tightening healthcare targeting capabilities. As a result, many practices
April 9, 2026
Philanthropy as Innovation Capital: Funding What’s Next in Healthcare
Philanthropy can play a catalytic role in enabling those initiatives, particularly when organizations face capital constraints or operational pressures. In many cases, philanthropic investment allows hospitals to explore promising ideas, pilot new services, or expand community programs.
April 6, 2026
ONSPIRE ANSWERS: Why Is First-Party Data Your Practice’s Most Valuable Marketing Asset?
First-party data has become one of the most valuable assets a medical practice can build. As third-party cookies disappear and
March 31, 2026
Rural Digital Foundation™: The Smart Path to Modern Hospital Websites Built for Trust, Access, and Growth
Your hospital website is your digital front door — and patients are always knocking. Discover how rural and community hospitals can build modern, trusted digital experiences within real-world budget constraints.
March 30, 2026
ONSPIRE ANSWERS: Why don’t strong Google rankings guarantee web traffic anymore?
Ranking #1 on search engines no longer guarantees traffic because AI-generated answers, featured snippets, and conversational search results increasingly provide
March 25, 2026
ONSPIRE ANSWERS: Why Treat Marketing as Infrastructure for Practice Growth?
Practices that treat marketing as a coordinated system, not a list of tactics, consistently outgrow those that don’t. Research shows
March 17, 2026