There’s a lot going on right now, so we’re certain that your mind is in about 20 different places at once. Although it may be easy to let your current website sit unchanged because it’s “doing its job,” it’s not something you’ll want to do for long, as it can heavily impact your overall presence. Changes in ranking algorithms, design trends, and patient intake processes
If you’re thinking about redesigning your site, building a new one, or just making some updates, be sure you’re keeping user experience in mind. While we’ve always known that a good user experience can lead to patient acquisition, Google is now stating that it can contribute to high rankings on search engines. If you’re the first to be found AND have the best experience for
Think of your website as your practice’s “face” online. When someone finds you on Google (if you have the right folks helping with marketing), your website is one of the primary factors in them choosing or not choosing your practice. With tons of competition out there, it’s important that your site appeals to a robust variety of people so that you cast a wide net.
We are happy to announce that one of our sites has won a distinction for best overall site at the 2019 eHealthcare Leadership Awards. Designed by Practis for StarMed Family & Urgent Care won Best Overall Website in the Medical Practice/Outpatient Facility category at the Distinction level. The eHealthcare Leadership Awards program recognizes the very best websites and digital communications of healthcare organizations, online health companies,
In marketing, you’ll often hear people discuss an acquisition funnel for their users. In the healthcare space, our ultimate goal is to create a funnel that leads directly to patient acquisition. By knowing how the funnel works, you can design a strong marketing campaign and pair it with your internal resources to give a unique approach that will benefit your practice and ultimately attract (and
The age of technology is upon us, and has been for quite some time. While automation and AI can certainly be of a lot of benefit in the healthcare space, there are still obvious areas in which patients (and potential patients) will look for that “human” feel. If you’ve already started focusing on your online marketing, you’re on the right path. But don’t let the
Why Should My Medical Practice Care About Responsive Design? The web is changing, and medical providers having “mobile-friendly” websites isn’t enough. First, to clarify, “mobile web design” and “responsive design” do not mean the same thing. Mobile-friendly web design may simply mean that one version of a medical practice’s website loads on a smartphone while another version of the website loads on larger tablets and
So you just spent weeks, if not months, working on your medical website; compiling and writing content, reviewing images, drafting the right messaging, and scrutinizing every word in every paragraph. After getting your website just right and launching it, it’s tempting to just ignore what happens next. Unfortunately, your website is not a “build and forget it” kind of thing. A successful website is a
As we know, what’s trending in digital marketing can constantly change. That’s why it’s important to stay proactive with your online presence. Because healthcare changes just as often (if not more), the feat of staying in-the-know about digital marketing trends can seem daunting and nearly impossible. Although all trends are important to follow, narrowing it down to a few that will make the largest impact
If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to search each and every time. In fact, sometimes the words just don’t make sense (especially in the healthcare space), so you rely on image searches to confirm that your particular word or phrase will even return good results. If you’ve ever been in this predicament,
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