Pop-up ads, or websitepop-ups, can be an effective form of grabbing attention from your website user. A pop-up is a graphical user interface display, usually a small window, that suddenly appears to the user as they visit a page on your website. It can be a great way to capture attention and achieve a desired outcome. When using pop-ups, there are a few things you need to keep in mind.
When it’s time to write content for your medical website, you may think that it’s a one-and-done project. Too often staff will put effort into a website, mark it off their to-do list, and then miss out on vital and needed updates. As your practice grows, you may start to offer new service lines. You may have new physicians join your practice, or you may
It’s a new year and you may be thinking that it’s a good time to get started with a redesign of your practice website. A redesign project can involve a significant amount of time, resources and cost. But did you know that it can also mean potential issues if it’s not done properly? Learn about the common risks frequently associated with a site redesign and
Practis is proud to announce Lake Forest Pediatrics has won a distinction for “Best Site Design” at the 2021 eHealthcare Leadership Awards. Practis designed the Silver award winning website for Lake Forest Pediatrics. Our team worked hand-in-hand with Lake Forest Pediatrics to tailor the site to their individual needs. The eHealthcare Leadership Awards program recognizes the very best websites and digital communications of healthcare organizations, online
A well-designed website is an important part of any successful pediatric practice. A good website should not only convey the practice’s “personality”, but it should also instill a sense of trust to visitors that their children are in good hands. Unlike e-commerce websites that are routinely updated, medical websites fall victim to a “set it and forget it” mindset. Because of this, it’s easy for
We are all guilty of it at times — judging a book by its cover. While vibrant colors, jazzy graphics, catchy videos may dazzle your website visitor, if not developed properly, your site’s underlying technical “chops” may have a dramatic impact on its performance, or not, in search. Understanding what these common issues are and how to avoid them will help you to be fully
First impressions matter, both online and in real life. Today’s patients are flocking to Google to search for information on treatment options and vet local providers who perform those treatments. Therefore, it’s important that your medical website follow a comprehensive digital strategy that combines best practices for effective and accessible website navigation, engaging and informative health-related content, and useful website features that help your visitors
The world around us moves quickly, and Google is no different. During a time where there’s a lot of focus on other items, it’s important to remain diligent on knowing what’s happening in the digital space and how it may impact your business. While there have been tons of various rollouts and announcements from Google, here are a few that we have deemed important!
What really gets new ENT patients to call you and not your competitor? Most ENT marketing agencies will push you to invest heavily in various marketing tactics and miss out on the most important one of all: Your website. Consider this: Your website is the first thing most patients will see when they search for ear, nose, and throat services. It’s their first impression of
Most of the time we focus on what we should be doing for online marketing and how those things might benefit your practice. At the same time, there are tons of things that you should not be doing that can potentially hurt your practice. Now’s the time to take a step back, assess your overall online marketing plan, and start to do some clean up
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