Top 5 Healthcare Marketing Trends to Watch in 2019
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers,
February 5, 2019
News and Insights
Strategic Planning
Stay up to date on important industry topics with our latest news, blogs, and more.
What Every Practice Owner Should Know About Selling Their Practice
What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their
October 31, 2018
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible
October 12, 2018
Which Audiology Marketing Lies Can Kill Your Practice
OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch
September 18, 2018
When Should You Replace Your Website?
Ever own a car that is older than most middle school children? One that has you visiting your mechanic more
September 10, 2018
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was
August 29, 2018
The One PPC Advertising Mistake to Avoid at All Costs
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had
August 25, 2018
Differentiate or Die – Yes, Healthcare Leaders, It’s Still True
In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message.
August 21, 2018
Why Some Websites Work and Others Fail…
Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most
August 12, 2018