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I’ve got a warped perspective on paying for marketing. I think online marketing should get results you can bank on! Don’t give me any of that nonsense about the number of impressions or views or branding. I want any investment in medical marketing to translate directly into leads and revenue. I want to be able to track the marketing tactic, whether it’s review software, a

When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt. One item on the list was to review their experience at The Store, in Warren, Vermont. The Store has been a favorite of MedPB CEO,

What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa is a marketing master and you can become one, too,

Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page and three at the bottom, squeezing organic (unpaid) listings into a few precious spots in the middle. (You can tell which are the ads in

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here:

The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder: Do they really mean it? Yes, I’m challenging you to be even more successful. What’s the first

For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interview with Gary Rosenblum, President of Oticon. OTC will not be a factor in 2021. “The draft guidelines for the OTC

Are turkeys gobbling up your hearing aid sales? I know it can feel that way over the Thanksgiving holidays. All of a sudden that steady stream of new patients goes dry and you’re left with an empty waiting room. With every one of your patients focused on turkey for Thanksgiving it wouldn’t be hard to come to the conclusion that, yes, turkeys are gobbling up