Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
News and Insights
Strategic Planning
Stay up to date on important industry topics with our latest news, blogs, and more.
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Make Your Key Messages FAB-ulous
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
June 10, 2010
Brand Audits Reveal What Healthcare Brands Are Really Saying
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still
May 10, 2010
What Is Your Healthcare Brand Really Saying?
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
May 9, 2010