151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to expound.” 58 years later, Fred R. Barnard commented on the virtues of using photographs in advertisements. You’ve likely heard the phrase of Mr. Barnard’s, “A picture is worth a thousand words.” But is that right? Does any picture replace a
Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s storytelling about the power of the organization. He and I were deeply engaged in conversation, and I listened intently as he told one compelling anecdote after another, each chock-full of relevant and useful patient experiences. My first thought was, Wow! How can the marketing team
Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem with style! No, I’m not talking about wearing plaid pants with a striped shirt or even wearing your white coat over pajamas. This one is fatal to your practice. Let me explain… The purpose of your website is to attract patients, to get them calling
Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice’s growth. Read More >
Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in California. Never walked the hills hoping to uncover that vein of gold that would make me unbelievably RICH. But even if I had a mule, pick axe and big floppy hat, I wouldn’t know where to look to strike gold and it’d be a big
Quick question. How can you tell if your online Audiology marketing is working? Uncover the real truth. Which of the following is the most important to your success:
In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to launch, you may decide to outsource the work or partner with your agency, or you may plan and execute your trade name change entirely in house. Either way, it all starts with an inventory of corporate assets that carry your corporate brand identity. To help,
‘Tis the season to be thankful for good fortune, which for us includes many fun projects with a wide range of healthcare clients. With a New Year approaching, it seems fitting that two of these projects involve helping clients unveil new trade names. Two very different companies – one in the health technology space and the other in healthcare supply chain services – both rolling
Just got back from another week with friends earlier this month in Costa Rica. I’m not bragging, I’m just showing you that it’s possible… What’s the secret to living your ideal lifestyle, having a dream audiology or hearing aid practice and being stress, frustration, and worry free? Isn’t that what you want? We all start our businesses, our practices, with an enthusiasm, an energy and
Here’s a quick tip from us about your website. We’ve got bad news. You’ve got style problems. And you’re committing a sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt.
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