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Last week, we released a new white paper for one of our clients to highlight the growing use of mobile apps by specialty physicians. In tracking physician communication patterns over the past four years, we found mobile health technologies are steadily gaining ground as a preferred form of communication and information retrieval. The white paper explores a potential revolution in the application of technology to

Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means: You must understand and embrace healthcare innovation for success. Your health organization has the potential to

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection through the entire patient experience. Research shows the difference between

Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates who joined the company meeting to hear the long-awaited announcement. The CEO and partners presented our branding approach and explained the work we undertook to arrive at the new corporate identity and, more importantly, the new brand. The process they described wasn’t just about selecting