Discover how to help more patients by using this one rarely used strategy. Watch the interview with Douglas Beck of Oticon to discover the number one patient complaint in audiology and how to solve it. Ready to reach more patients? Talk to us
What can you do, starting today, to reach more patients and grow your audiology practice? Discover how a well-executed community education program can drive more patients to your door, and pre-sell them on the solution you provide. Ready to implement your own consumer education program? Talk to us
How can your private practice stand out from the competition and drive more patients in the door? Watch our interview with Jessica Dancis of Unitron as she reveals the secrets to reaching more patients through referrals and the delivery of exceptional patient care. Ready to take your patient care to a new level? Talk to us >>
What’s the one thing every private practice owner should do—starting today—to grow their practice? In the words of Jeff Geigel, President and CEO of Widex USA, “understand your data.” Discover Jeff’s simple suggestions on how to use analytics to reach hundreds of additional patients—right in your own community. Watch this >> Ready to discover how data analytics can help grow your practice? Talk to us
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite will usually ask, “Why do we need a brand promise when we have a vision and mission statement?” Given the way we define brand, I can understand the confusion. Both are all about what you do, but their foundations and purposes are not
Your patients stand at the heart of everything you do as an audiologist. The following 9 tips can help you build and strengthen patient relationships so they keep coming back—and bring their friends and family along as well. 1. Smart Marketing You can’t keep patients you don’t have, so allot part of your budget to consistent marketing efforts. Create a brand that patients can rely
Do you know the BIG difference between medical websites that send patients to your competition and ones that work like a big magnet to attract qualified patients? What’s your best guess? Is it the logo, the color, or the number of pages, or what? We’re going to tell you the most important difference, and it’s none of those things. If your site is about your
Imagine this. You reach into your jacket pocket and pull out a check for $132,000. Don’t you love finding money… You know, when you reach in your pocket and find a $20 bill you had forgotten about. Even though it was yours to start with… it feels like a gift. So about that $132,000. I’m going to make a bold claim here and tell you
It’s a new year! If your goal is to improve your hospital or healthcare practice brand this year, we have several tips to get you started on a path to success. This week’s topic is what it means to live your brand. Living your Brand: Why, How, What and Who When you communicate a brand promise, you create expectations – meaning, your brand is much
The story behind our new look & what it means for healthcare marketers Can you spot what’s different about us? Hint: look in the upper left corner of your screen. We have a new logo! We are VERY excited because our new logo illustrates something unique about us: our three-part process for making companies healthier. Known as Discover-Connect-Promote, this process is an integral part of
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