As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the competition, or even a lack of patients. It’s something less obvious but more powerful, and if you overcome it, you’ll see an increase in new patients and profits every year. Watch the video to see how to make your practice even more successful, starting today.
As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope others will embrace about your brand – must always align with the brand experience you actually deliver. To continuously build volume, preference and market share,
Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice instead of going to your competition? How many more people could you help? How many more hearing aids would you sell? I know every market is different, but for most this would mean another 10-20 patients per month or more!!!! Watch this video to discover
Are you upset about the price of gas dropping like a stone? Are you upset you’re spending less and less every time you fill your car up, and going farther for every dollar you spend on gas? Of course not! Everyone likes to get more for less, me included. Which is why I took a few minutes at ADA this fall to explain how to
Want to attract more patients without spending a dime more on marketing? Just a simple change in the focus of your marketing could triple your response rate and it’s as easy shifting lanes on an empty freeway from the slow lane to the passing lane. Watch this video to see how you can easily attract more patients, just by making one simple shift in your
Let me ask you two questions. When you started your practice you had in mind helping people? Not becoming a slave to it, right? Discover how to run a successful practice and have the time to do the things that you enjoy too. Watch the interview with Kevin St. Clergy to discover the one thing you can start doing today to take control of your
You have a choice with your practice. You can sit on the sidelines and watch as the changes in the hearing aid industry leave you in the dust. Or you can discover the simple strategies that will help your practice benefit from the new technology, legislation, and competition. Which is it? Watch our interview with Charlie Stone to discover how you can not only survive
Identify Your Competitive Advantage Believe it or not, you do have a superpower. Do you know what it is? That may seem like a silly question, but looking within yourself to identify your core strength is actually very empowering. Most people can put their fingers on their superpowers fairly quickly, with just a little introspection and perhaps a touch of feedback from their peers. However,
One of the biggest obstacles to hearing aid sales is patient procrastination, their worries, the stigma of admitting they have hearing loss and wearing a hearing aid. The key to increasing sales is to find a way to overcome your patients’ reluctance to getting help. Listen in as Dan shows you the timeless secrets to getting people to overcome their resistance to seeking help. Need
What’s the one thing most practices owners don’t want to admit? It’s that they are sending half the patients who want to come in for an appointment to their competitors each week. Yes, without a simple system to convert patient calls into appointments, you could be sending over a million dollars in hearing aid sales to your competition each year. Wouldn’t you rather put that
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