Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend Eric owned an old two-stroke, Swedish-made Saab. It was basically like driving a lawn mower. We didn’t get anywhere fast, but that under-powered car could
Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming a victim, too. Just this past month we’ve heard 9 more stories of medical practices getting ripped off for $4,000 or more a month by
December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s the perfect month to ramp up sales below. Here’s a simple secret I learned from my 4-year-old granddaughter. If I want her to put on
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have good reason to celebrate a successful launch, it is important
Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t self-driving yet — and it turns out that your healthcare website isn’t either. Most web designers and online marketing firms don’t tell you this, but your medical website will work much better to bring in new patients when you provide some input. Don’t leave it
When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, hearing aid sales cool down. Patients don’t buy during the summer and there isn’t anything you can do about it. That couldn’t be further from the truth. What do homeowners who want their lawns to stay green do as summer
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare. Engaging people in their desire to remain healthy—beyond just receiving
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is Driving Industry Collaboration Toward Health and Lifecare as a New
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and texting. If prospective patients aren’t using mobile devices to search online, why worry about having a mobile-friendly website? Whoops. That’s a huge misconception. A recent
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how can you get more people to read your Facebook posts? Is there a simple way to “boost” your post and reach even more new patients?
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