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What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa is a marketing master and you can become one, too,

Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page and three at the bottom, squeezing organic (unpaid) listings into a few precious spots in the middle. (You can tell which are the ads in

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here:

The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder: Do they really mean it? Yes, I’m challenging you to be even more successful. What’s the first

For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interview with Gary Rosenblum, President of Oticon. OTC will not be a factor in 2021. “The draft guidelines for the OTC

Are turkeys gobbling up your hearing aid sales? I know it can feel that way over the Thanksgiving holidays. All of a sudden that steady stream of new patients goes dry and you’re left with an empty waiting room. With every one of your patients focused on turkey for Thanksgiving it wouldn’t be hard to come to the conclusion that, yes, turkeys are gobbling up

Want to know what keeps patients coming back and telling their friends about how great your practice is? The one that is five times more important than anything else? It’s their patient experience. I’m sure you never make the following mistake, but here’s what happened to me, when I got a call from my doctor this week. It was a front desk person on the

What Are Your Top 3 Priorities? The Covid-19 pandemic required hearing practices to become flexible and adapt like never before. Discover the biggest lessons one of the hearing community’s smartest minds learned during the pandemic. Exclusive Interview with Søren Hvidberg Nielsen, Widex USA President If you were a practice owner, what should you be focusing on? “I really would need to think about how I

Exclusive Interview with Eric Timm, CEO of WS Audiology USA Wholesale Discover the 3 ways Eric Timm suggests practices interact with patients to improve hearing aid sales. The lockdown gave us a way to reach additional patients. “Why is it that we’re kind of stuck on that kind of 26 to 31 or 32% penetration rate of uptake with hearing care as a category?” asks

While we are all affected by COVID-19 in some way or another, medical practices are affected unevenly depending on their specialization, whether cases in their area are on the rise, and how local legislation has chosen to respond. To help you review your options and make sense of it all, we’ve interviewed industry leaders in your region. Listen to each of these interviews to get