Healthcare Re-Branding: A Countdown to Launching Your New Company Name
‘Tis the season to be thankful for good fortune, which for us includes many fun projects with a wide range
December 26, 2012
News and Insights
Brand Strategy
Stay up to date on important industry topics with our latest news, blogs, and more.
Healthcare Brand Authenticity & the Domino Effect
Over lunch today, we discussed how to play dominoes. Apparently, there are new games that are quite complex, but one thing
June 27, 2012
Hospital Community Relations Directors Evolve to Chief Marketing Officers
With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director
March 12, 2012
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Make Your Key Messages FAB-ulous
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
June 10, 2010
Brand Audits Reveal What Healthcare Brands Are Really Saying
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still
May 10, 2010
What Is Your Healthcare Brand Really Saying?
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
May 9, 2010