Brand Strategy

Identify Your Competitive Advantage Believe it or not, you do have a superpower. Do you know what it is? That

For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in

It’s a new year! If your goal is to improve your hospital or healthcare practice brand this year, we have

The story behind our new look & what it means for healthcare marketers Can you spot what’s different about us?

Last week, we released a new white paper for one of our clients to highlight the growing use of mobile

Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to

Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates

Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s

In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to