Prepare, React, Recover: A Step-By-Step Guide for Crisis Communications in Healthcare
Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared her experience in healthcare public relations along with her three-step
November 28, 2023