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None of us have experienced a year like 2020 before.  It has been challenging for everyone from our families to our employees and colleagues to our customers.  Instead of being able to come together, we must all do our best to stay apart, which will be even more difficult during the upcoming holiday season. What can your healthcare organization do to create emotionally uplifting connections

Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible manifestation of your brand that offers meaningful and valuable engagement with your customer base? You should. As president of a healthcare marketing firm, clients often ask me if consumers value promotional items. The data suggest branded merchandise aids in overall brand affinity. When integrated into