What’s New at Onspire Health Marketing

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Three Solutions for Navigating Market Changes in Healthcare

No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in an interview with the Kansas City Business Journal, “It always used

Guide to Managing Multiple User Accounts in Practis Forms

Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in your practice who needs permission to view form submissions should have their own log-in? This unique log-in is associated with their name and email address. The good news is that the multi-user functionality in Practis Forms was built specifically for clients who have several staff

What constitutes ePHI, or electronic protected health information?

ePHI is any information that can identify who the health-related information belongs to. Protected health information (PHI) is any information in the medical record record that can be used to identify an individual and that was created, used, or disclosed in the course of providing a health care service such as diagnosis or treatment. 

Things to consider when using online patient forms

Medical and dental practices are feeling an increased pressure to become paperless. The government is requiring it, patients like the convenience and you, as an administrator, want your office to be more efficient. Today’s practices are foregoing the standard office clipboard in favor of online web forms that are accessible from your website. These forms are used to collect needed medical or dental history, consent

Choosing Safe and Secure Passwords

A safe, secure password is your first line of defense against hackers. The following tips will help ensure that your email, website and other accounts are safe from intruders.

In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers

Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups, on the other hand, tend to be dominated by a

Brand Promises in Healthcare: How to Deliver through Patient Touch Points

Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me to the importance of patient touch points—those many opportunities for