What’s New at Onspire Health Marketing

How to Market for Patient Wellness and ACOs

Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process, from decision making to follow up, still stands, there are

Health Website Accessibility Compliance Deadline Set to January 18, 2018

On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register. This rule requires all healthcare organizations who receive funds from the federal government to comply with WCAG 2.0 AA website accessibility standards by January 18, 2018.

Make Your Website HTTPS Before October 2017

While the transition to HTTPS has been something pushed by digital marketers for quite some time, Google recently released a statement verifying that Chrome will show “not secure” warnings in multiple areas of a non-HTTPS site. Over the past few weeks, Google Search Console users were informed that October 2017 will be the month when the transition would take place and the warnings would be

Don’t be penny wise and pound foolish when it comes to securing your patient’s information online

So today, there are many options when it comes to developing a website for your medical practice or healthcare organization. Some developers may promise to secure your new website with an SSL certificate, claiming that patients can complete their medical history form or appointment requests “securely” online. However, without proper training in HIPAA security or required technical infrastructure, you may be at risk for a

White Paper: Lifecare Strategies for Health Industry Leaders

The Emerging Lifecare Model: A Platform Strategy for a Healthy Future

For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare. Engaging people in their desire to remain healthy—beyond just receiving

Dennis’s Tech Tip of the Month – HTTPS Everywhere

Most of the web’s traffic routes over a standard open protocol called HTTP. Because HTTP traffic is unencrypted, any information sent over HTTP can be read and modified by anyone. While a secure version  of HTTP (HTTPS) has been around for a while, some websites have been slow to adopt it. Now there is a helpful tool that will keep your information more secure when

Half of Sites Ranking Page One On Google are HTTPS

A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS URLs, with the amount said to increase to 70% by

A photo showing a man in pressing buttons on a virtual KPI Dashboard

When Keeping Your Site Secure, Don’t Forget About Citations

Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top of rankings and in great standing with your users. If you have, make sure that you’re considering all of the other avenues by which someone may find your site, like your local citations, or directory listings. 

October is National Cyber Security Awareness Month

Since 2004, National Cyber Security Awareness Month, or NCSAM, has helped to promote and encourage protection of all online assets and infrastructures for businesses and individuals. With constant technological advances coming to the healthcare industry, the need for online security is more important than ever before.