What’s New at Onspire Health Marketing

4 Practical Tips for Reopening Your Practice Post COVID-19

The world in which we live in today isn’t what it used to be. In an effort to social distance and keep both patients and employees safe, the busy office environment with a waiting room filled with patients is something that most healthcare practices look to avoid right now. Continuing to provide care virtually, requesting patients remain in their car until they can be seen,

Do My Review Responses Need to Be HIPAA Compliant?

There’s a chance that you’ve had a review left for you or your practice that really made your blood boil. There’s also a chance that you really wanted to respond to that person with all of the thoughts that first came to your mind.  Hopefully you stopped and realized that in the healthcare space there’s always room for a little bit of HIPAA, but if

Why Responsive Design for Medical Practices Matters Over Mobile Friendliness

Why Should My Medical Practice Care About Responsive Design? The web is changing, and medical providers having “mobile-friendly” websites isn’t enough. First, to clarify, “mobile web design” and “responsive design” do not mean the same thing. Mobile-friendly web design may simply mean that one version of a medical practice’s website loads on a smartphone while another version of the website loads on larger tablets and

It’s Time to Get Serious About Making Your Website Content Accessible to the Visually Impaired

According to the World Health Organization, approximately 1.3 billion people live with a vision impairment. Making sure that your website is accessible to ALL who visit, including those with visual impairments, helps to avoid a potential lawsuit for violating the Americans with Disabilities Act (ADA). Here are a few things you can do to update the content on your healthcare website so that it’s more accessible.  

How Google’s Latest Announcements Impact Your Website | February 2019

New year, new Google? Not really. But, with a new year comes a lot of potentially powerful updates that you or your marketing team should be aware of in order to stay on top of your online presence. If you’re anything like us you’re probably trying to predict the next Google rollout, which is sometimes a bit tricky. You can, however, see that Google is

2019’s Online Marketing Trends from Practis

The sounds of treadmills at the gym are humming and lettuce sales are through the roof, so you know it’s a new year. Chances are, you’ve made one or two resolutions already, and the chances you won’t stick to them may be a little higher! Our one and only resolution here is to continue to make sure our partners are performing amazingly day in and

How Google’s Latest Announcements Impact Your Website | November 2018

With November comes the beginning of the holiday season. One can expect to smell turkey and pumpkin, see twinkling lights all around, and be given the gift of a few Google updates. While some of these updates might make the “i’m thankful for…” list at your dinner table, others might be just as appealing as a lump of coal. Though we know it’s a busy

A family enjoying a picnic in a rural community.

Advancing Rural Health: Addressing Market Challenges

As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such as changing demographics, continued provider shortages, governmental influences and rapidly

Image of a woman with a map, illustrating the quest for improved decision-making.

Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation

Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card outlining “The Map” to a better decision. The Map suggests

Woman in yoga-meditation pose with graphical overlays indicating wellbeing consists of good food, exercise, medicine and heart rate health.

The Consumer Quest for Well-Being

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million